I personally struggle with this, so I understand.

Experienced people often have no shortage of ideas. The challenge is deciding which ideas belong together, which fit the next chapter, which have genuine commercial potential and which are distractions.

We look at the full picture: your expertise, reputation, audience, interests, desired way of working and the opportunities already available to you.

From there, we can identify what should come first, what can wait and what does not need to be built at all.

The goal is not to turn every interest into a business. It’s to create a more intentional ecosystem around the right ones.

I will tell you where I think your most leverage, quick route to income and impact is. I’ll also be very honest if you’re creating a distraction for yourself, spreading yourself too thin, or procrastinating.

If you're trying to decide what deserves your attention next, Personal Brand Architecture gives us the space to look at the whole picture together.

Many brand consultants work on your business.

Personal Brand Architecture begins with you: the expertise, reputation, relationships, interests and ideas you have accumulated across your career.

This is focused you as a founder, solopreneur, or expert, and how you want to leverage your currency now in your business, and for your future.

Perhaps it’s board positions, speaking engagements, media coverage, shifting industries, launching a passion project or non-profit etc.

We’ll look at:

What is the full value of what you know?

What should you become known for next?

What offers or revenue streams could credibly grow from that expertise?

How should your different businesses, projects, or interests sit together?

What belongs under your name, what needs its own brand and what should be left behind?

Choose Office Hours when you have one defined question, decision or challenge and want focused outside perspective.

Office Hours can be useful for:

• pressure-testing an idea

• choosing between options

• reviewing an offer or piece of positioning

• deciding what to prioritise

• getting unstuck on a specific business or career question

Choose a Personal Brand Architecture session when the issue is broader and you need an holistic overview and roadmap you can take away.

That may include your positioning, personal narrative, offer structure, revenue ecosystem, audience, visibility and the wider direction of your next chapter.

If you have just been laid off, or left your job and aren’t sure what’s next, I suggest Office Hours to start. I also offer 3 x packs at a discount.

Investing in Personal Brand Architecture will be most impactful when you’re ready to get back out there.

If your challenge is one decision or a crossroads, Office Hours is usually the right place to start.

If you're thinking more broadly about your positioning, offers and future direction, Personal Brand Architecture is designed for exactly this kind of deep dive.

I am developing a future Feral C-Suite format for founders, creative executives and consultants who want ongoing strategic conversation, and peer community. 

In the meantime, you can join the Feral C-Suite newsletter to hear about new essays, future gatherings, workshops and community events as they're announced.

If you become a Personal Brand Architecture client, I offer a small number of Concierge places each quarter by invitation only.

Not everyone needs one-to-one advisory work immediately.

If you're still exploring your next chapter, the best place to begin is by joining the Feral C-Suite mailing list.

You'll hear about new essays, Office Hours, future community gatherings, workshops, supper clubs, Field Trips and other ways to stay connected as this ecosystem continues to grow.

If adventures outside with other ambitious women is more your speed, you can join the Wild Duchess for upcoming Field Trips.

Then, when the time feels right, you'll already be part of the conversation.

Great question!

I've spent than 25 years helping build careers, brands and creative businesses at the highest level of the entertainment industry, for both independent and mainstream artists. My last in-house role was Chief Creative Officer at Red Bull’s record company.

My work across creative marketing and strategy has been recognised with a Cannes Lion, two Clio Music Awards and a Webby Award.

I've spoken internationally on creative leadership, storytelling, business ecosystems, emerging tech, and creativity for nearly 20 years.

Stages I’ve been honoured to speak on include SXSW, Mondo (NYC), DEW Expo, Norwegian Oscar Week in Los Angeles, SLUSH Helsinki, You Are In Control in Reykjavik, The Great Escape in UK, and others in Ireland, India, and Australia.

Today, I apply the same strategic thinking that built artist’s businesses to founders, fractional consultants, and creative business owners building the next chapter of their work.

Alongside advising clients, I'm building my own portfolio business, so the challenges and accomplishments we work through are ones I've actively navigated too.

If you're looking for someone who combines creative instinct with commercial strategy and isn't afraid to challenge your thinking, that's where I'm most useful.

I am not a coach. I am a commercial and creative thinker, and will act as your C-Suite advisor during our sessions. I will tell you what I think works specific to you, with action steps to take.

If this sounds aligned to your vision for your work ecosystem, then I look forward to meeting you!