Abstract watercolor landscape with layered colors depicting sky, clouds, mountains, water, and land in shades of blue, green, yellow, orange, and brown.

MAKE THE RIGHT DECISIONS WHEN IT MATTERS MOST

Creative & Marketing clarity for lifestyle brands & creative businesses

Clarity at the moments that shape your business

You have built something strong. The brand exists. The team is in place. The business is moving.

But as things grow, the decisions become more complex. Direction matters more. What worked before no longer feels precise enough for where you are going.

I work with founders and leadership teams to understand what is actually happening across brand, marketing, and positioning, and to define a direction that holds up as the business moves forward.

A senior perspective across brand, marketing, and creative direction

This is not about running your marketing or executing campaigns.

I look at the full picture of your business, including how you are positioned, how your brand is expressed, how your marketing is working, and where time and money are being invested.

From there, I help you make clear, confident decisions about what to do next, where to focus, and what is not worth pursuing.

When to bring me in

  • Before you invest in a major marketing initiative, hire, or campaign

  • When growth has created complexity and the direction needs sharpening

  • When something feels slightly misaligned but you cannot yet see why

  • When the next move matters more than the last

FEATURED IN:

Variety Magazine • Marie Claire • Women We Admire • Company Magazine • The Guardian • The Independent • British Council Creative Entrepreneur •

FEATURED IN: Variety Magazine • Marie Claire • Women We Admire • Company Magazine • The Guardian • The Independent • British Council Creative Entrepreneur •

Move forward with clarity, not second-guessing.

Make decisions faster. Align your brand and marketing with the business, and invest time and money in the things that will actually move you forward.

Storme Whitby-Grubb with her horse Bu
Creative & Strategic Advisor • Founder • Land Steward • Horse Broke • Quite Feral

I'm Storme Whitby-Grubb, former Chief Creative Officer, current founder and the outside eye that tells you what's working, what isn't, and what to do next.

I work with founders of lifestyle brands and creative businesses at the moments that matter most.