MAKE THE RIGHT DECISIONS WHEN IT MATTERS MOST
Creative & Commercial clarity for creative businesses, founders & individuals
Creative & Strategic Advisor • Founder • Land Steward • Horse Broke • Quite FeralI'm Storme Whitby-Grubb, former Chief Creative Officer, current founder, countryside cottage renovator, advocate of portfolio careers, and the outside eye that tells you what's working, what isn't, and what to do next when it comes to your story, positioning, and branding.
I've spent 20 years building independent careers and brands with some of your favourite artists.
Today, I apply that same thinking to my own portfolio career, and to founders, creatives, and executives building independently, helping you see the commercial opportunities hiding in plain sight.
You have built something strong. The brand exists. The team is in place. The business is moving.
But as things grow, the decisions become more complex. Direction matters more. What worked before no longer feels precise enough for where you are going.
I work with founders and leadership teams to understand what is actually happening across brand, marketing, and positioning, and to define a direction that holds up as the business moves forward.
Clarity at the moments that shape your business
A senior perspective across brand, marketing, and creative direction
This is not about running your marketing or executing campaigns.
I look at the full picture of your business, including how you are positioned, how your brand is expressed, how your marketing is working, and where time and money are being invested.
From there, I help you make clear, confident decisions about what to do next, where to focus, and what is not worth pursuing.
When to bring me in
Before you invest in a major marketing initiative, hire, or campaign
When growth has created complexity and the direction needs sharpening
When something feels misaligned but you can’t pinpoint why
When the next move matters more than the last
FOR CREATIVES, FOUNDERS & EXECUTIVES
You're building a portfolio career or business on your own terms as an artist, a creative professional, or leaving an executive role to build something of your own.
You need strategic direction from someone who has been inside your world at the highest level.
FOR CREATIVE BRANDS & BUSINESSES
You have a brand, a business, and a creative or marketing direction that needs sharpening.
We work together on the decisions that matter, before you spend time, money, or momentum in the wrong place.
FEATURED IN:
Variety Magazine • Marie Claire • Women We Admire • Company Magazine • The Guardian • The Independent • British Council Creative Entrepreneur •
FEATURED IN: Variety Magazine • Marie Claire • Women We Admire • Company Magazine • The Guardian • The Independent • British Council Creative Entrepreneur •
Move forward with clarity, not second-guessing.
Make decisions faster. Align your brand and marketing with the business, and invest time and money in the things that will actually move you forward.