Storme Whitby-Grubb

Founder. Advisor. Curator. Land Steward. Quite Feral.

Welcome.

I'm Storme Whitby-Grubb, former Chief Creative Officer, founder of Wild Duchess, Victorian watermill renovator, advocate of portfolio careers, and your Feral C-suite that will tell you what's working, what isn't, and what’s missing when it comes to your positioning, offers, and personal brand ecosystem.

I've spent 20 years building independent careers and ecosystems with some of your favourite artists and celebrities.

Today, I apply that same thinking to my own portfolio career, and also to founders, creative executives, and consultants building independently.

My passion is helping you see the commercial opportunities hiding within your expertise, identifying new revenue streams, and creating an ecosystem around your existing expertise, and your future ventures and vision.

Sound helpful? Then let’s talk!

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Ways To Collaborate

A woman with long gray hair standing next to a red horse on a trailer in a driveway.

Here’s all the ways we can collaborate, partner, and work together.

FERAL C-SUITE

[WORK]

A person with wavy hair riding a brown horse during daytime, wearing a white T-shirt with a graphic and text, and jeans. The background features trees and a clear sky.

WILD DUCHESS

[EXPERIENCE]

A model sailboat with a wooden hull and fabric sails is displayed indoors near a window, with a blurred background of trees and a house outside.

WATERMILL COTTAGE

[STAY]

A landscape scene with rolling hills, a lake or ocean, and a rainbow in the cloudy sky. There are four horses grazing on the grass in the foreground.

MOORS & MOUNTAINS

[READ]

A woman with long gray hair riding a brown horse, wearing a white polka dot shirt, outdoors during sunset with a clear sky.
A woman with long gray hair riding a brown horse, wearing a white polka dot shirt, outdoors during sunset with a clear sky.

Since leaving the C-Suite in 2025, I've become obsessed with a question:

How do we build greater sovereignty over the next chapter of our working lives?

Agency over where we work. Independence in how we earn. Autonomy over what we choose to build.

We all have our own reasons for wanting more sovereignty over our time, income and location.

Just because many of us are choosing a different way of working, or a different pace of life, doesn't mean we forego our ambition, drive or vision for the future.

It's these tenets that are driving me today, and they've led me to so many founders, former executives and creative leaders who are also choosing to build differently and independently.

This is the thinking behind The Feral C-Suite.

Over the past year, I've been intentionally building an ecosystem of work that allows me to spend more time off-grid in the countryside, while still being in the city when I need to be.

The Feral C-Suite, Wild Duchess, Moors & Mountains and Watermill Cottage are all expressions of the same philosophy: creating greater ownership over our work, our time, our intellectual property, and the ability to work where we want or need to be. Together, these assets have become an ecosystem rather than a single career.

A mentor once told me, "You need variety.”, and he was so right.

I truly believe we're entering an era where multi-hyphenates can thrive. Where we no longer have to stay in one lane, build one business, or be defined by one job title.

I'm all in on building an ecosystem that gives me the freedom to keep exploring, creating and contributing in different ways. The democratisation of tools, knowledge and distribution has made it possible to build working lives that just weren't available a decade ago.

If this resonates with you, I’d love to connect.

There are many ways we can be in each other's orbits, whether that's through helping you build your own ecosystem of work, joining a Wild Duchess Field Trip, reading Moors & Mountains, or spending a few days at Watermill Cottage.

I hope you'll find something here that speaks to you.

The Feral C-Suite

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Media, Partnerships, & Speaking Engagements

Still have questions? I’ve love to hear from you.

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  • Wild Duchess brings ambitious women together for traditional activities and maker workshops, thoughtful conversation and time outdoors

    I partner with a small number of brands, destinations and historic properties that naturally align with that world.

    This could be through hosting Wild Duchess Field Trips, curating private experiences, creating editorial content, Feral C-Suite workshops, or building long-term partnerships that positively impact the community and the brand partner.

    Across all businesses, the audience is primarily discerning Millennial and Gen X women who are building businesses, leading teams, navigating career transitions or creating portfolio lives of their own.

    They value meaningful experiences and well crafted products and garments, sustainability, and spending time outside. They are just as likely to spend the morning on horseback or hiking as they are discussing business, leadership and creativity at a private supper club.

    If your brand, destination or property shares those values, I'd love to explore how we might work together.

  • Over the past twenty-five years I've spoken at international conferences, industry events and private leadership gatherings on creative leadership, storytelling, artist development, the future of the music industry, portfolio careers and building independent businesses.

    Selected stages include

    • SXSW

    • SLUSH Helsinki

    • Digital Entertainment World

    • NOW LA

    • International music and creative industry conferences

    For speaking enquiries, please get in touch.

  • I’ve been featured in various entertainment, music, and business publications throughout my career, including Variety Magazine, Marie Claire, The Guardian, The Independent, Huffington Post, Nylon, Company Magazine, Music Business Worldwide.

    Topics I currently cover include life after the C-Suite / music industry, rebuilding after 40, portfolio careers and businesses, getting off-grid for creative productivity, women’s community building after 40.