Abstract watercolor landscape with layered colors depicting sky, clouds, mountains, water, and land in shades of blue, green, yellow, orange, and brown.

MAKE THE RIGHT DECISIONS WHEN IT MATTERS MOST

Creative & Marketing clarity for creative businesses

Storme Whitby-Grubb with her horse Bu
Creative & Strategic Advisor • Founder • Land Steward • Horse Broke • Quite Feral

I'm Storme Whitby-Grubb, former Chief Creative Officer, current founder, advocate of portfolio careers, and the outside eye that tells you what's working, what isn't, and what to do next.

I work with founders, leadership teams, and individuals building creative businesses at the moments that matter most.

Read more About Storme →

You have built something strong. The brand exists. The team is in place. The business is moving.

But as things grow, the decisions become more complex. Direction matters more. What worked before no longer feels precise enough for where you are going.

I work with founders and leadership teams to understand what is actually happening across brand, marketing, and positioning, and to define a direction that holds up as the business moves forward.

Clarity at the moments that shape your business

A senior perspective across brand, marketing, and creative direction

This is not about running your marketing or executing campaigns.

I look at the full picture of your business, including how you are positioned, how your brand is expressed, how your marketing is working, and where time and money are being invested.

From there, I help you make clear, confident decisions about what to do next, where to focus, and what is not worth pursuing.

When to bring me in

  • Before you invest in a major marketing initiative, hire, or launch campaign

  • When growth has created complexity and the direction needs sharpening

  • When something feels misaligned but you can’t pinpoint why

  • When the next move matters more than the last

FOR CREATIVES & INDIVIDUALS

You're building a portfolio career or business on your own terms as an artist, a creative professional, or leaving an executive role to build something of your own.

You need strategic direction from someone who has been inside your world at the highest level.

FOR FOUNDERS & BUSINESSES

You have a brand, a business, and a creative or marketing direction that needs sharpening.

We work together on the decisions that matter, before you spend time, money, or momentum in the wrong place.

FEATURED IN:

Variety Magazine • Marie Claire • Women We Admire • Company Magazine • The Guardian • The Independent • British Council Creative Entrepreneur •

FEATURED IN: Variety Magazine • Marie Claire • Women We Admire • Company Magazine • The Guardian • The Independent • British Council Creative Entrepreneur •

Move forward with clarity, not second-guessing.

Make decisions faster. Align your brand and marketing with the business, and invest time and money in the things that will actually move you forward.